Because of the power of content marketing, many company websites will have a blog attached to them. Sadly, most organizations aren’t tapping into the full potential of their blog for attracting organic traffic, building their brand, and creating conversions.
Read on to learn more about answers to the question “How do blogs help SEO?” and how you can take use it to your advantage.
1. Target Slightly Different Demographics
Blogs can be a powerful marketing medium when you create each post to target a specific demographic.
Writers can optimize content around specific needs, wants, and desires. For example, if you run a digital marketing business, you could create a series of posts to capture the attention of different segments of the market, such as those wanting Facebook marketing, video production, or copywriting.
1. More Opportunities for Backlinks
I’m not talking about using techniques which will attract a slap from Google, but blogging opens new ways to form relationships with other blogs in related industries. There is no harm in creating a helpful post, linking out to others, and then asking for the same in return.
There are a few things to keep in mind when actively seeking backlinks. If you have paid for a link, make sure they use the nofollow tag; otherwise, you could get penalized by Big G.
Only work with quality sites which are related to your niche. Backlinks from unrelated blog content may provide little benefit, and if you collect too many unrelated links, you may attract the ire of Google.
3. More Opportunities to Get Found in the Search Engines
The more content you put on your website, the more you likely you are to rank for keywords people may be using to find your business.
Keywords have had their heyday, but advances in algorithm design mean the days of cramming as many keywords as you could into a single post are long gone.
The good thing is that you no longer must string weird, grammatically incorrect phrases together to get an exact match keyword into your otherwise perfect prose. Googlebot is now much smarter and will know what you mean when you use plain language.
The order of the day is to use long-tail keywords, which are keyword phrases made up of four or more words. Long-tails are money makers because searchers who are using them are trying to find something particular to their needs.
Answer questions and solve problems by using as many long-tail phrases as you can get your hands on. A long-tail phrase may have lower search volume, but by creating more blog posts, the more you will be able to target and attract highly qualified leads to your site.
4. Blogs Create More Sharing Opportunities
Without a blog, your social media strategy will suffer. If you don’t have fresh new content to share, then you will have long gaps between social media posts, or you will be putting the same content out there day in and day out.
A new blog post gives you fresh content to deliver to your social media audience. If it’s quality stuff, then your followers are more likely to like, follow, comment, and share.
Getting people talking about your business online is where social media shines, but you’ll need a steady stream of blog content to build some buzz.
5. The Power of Optimized Blog Content
Internal linking, which is linking one of your blog posts to another related post inside your blog, is often neglected, but it can give you a significant boost in SEO when you do it right.
Other methods you can use to optimize your content include adding optimized images with keywords included in the alt tag.
Pay attention to your title tags and meta descriptions. Too often, these are left blank when publishing a blog post, but they are an excellent resource for letting the search engines know what your post is about.
They also show up as snippets in the search results, so make them compelling enough to warrant a click.
6. Use a Better Blog Name
You see them all the time, blogs on company websites which are unimaginatively titled ‘blog’. It’s a missed SEO opportunity.
You don’t have to be super creative when titling your blog post, but at least get some keywords in there. Mine is titled Articles from a Blogger Writes; super boring but it does say something about what to expect.
7. Blogs Keep People on Your Website for Longer
When a person ends up on your site after typing in a phrase, Google tracks what they do while they are there. If they arrive and then leave almost immediately, Google may consider your site to be a low-quality solution to that keyword.
It’s called dwell time, and while Google hasn’t made it clear one way or the other that it is a ranking factor, it’s still good for business if you can keep your visitors on your site for longer.
The more content you have, the more likely your visitors are to hang around and learn more about your business.
As a side note, long-form content consistently performs better than shorter posts. The average length of a blog post in the top 3 of the search results is almost always long-form content.
I hope I have given you something to think about when it comes to wondering how do blogs help SEO and how you can use it to your advantage.
Make sure you are maximizing the SEO potential from your blog by ensuring you update it regularly with engaging, high-quality, and sharable content. Populate each post with long-tail keywords and optimized imagery, and it will reward with you with more leads and improved search results.